You'd probably think digital marketing today is just being online in a digital world. Let us tell you: having gone through the thick of the digital marketing scene as a digital marketing institute, it is way more than having a website or a couple of social media accounts. There is way more to digital marketing than what meets the eye, beyond the screen.
Digital marketing does not within the frames of your computer or even a smartphone screen. Digital marketing is one vast landscape that may include traditional channels such as TV and SMS marketing. It's that catchy TV ad that got you running to Google, feverishly searching for information about the product at hand—digital marketing at work!
Now, let's get a little deeper into the online space. Social media marketing goes way beyond sharing images and videos—though they work, too.
Components of digital marketing
Content Marketing: Production of relevant and valuable content to attract and engage target audiences.
One-on-One Email Marketing: This shall be for re-engagement with customers on focused, personalized messaging.
These channels can work magic when you start weaving them together. For instance, a small business owner launches a new product. They could:
These activities make sure that multi-channel messages are followed up through different touch-points, increasing the chance of conversion.
It's not just a platform for sharing information with the world. Digital marketing is all about engaging with customers, opening up conversations, hearing back, and building relationships.
Consider this: A Digital Marketing Institute startup hosts a live Q&A on Instagram. And there, the customer queries will be addressed. It not only showcases the brand's expertise but also builds trust and goes on to foster customer loyalty.
As we progress further, the boundaries between digital and traditional marketing will gradually get blurred. The key to success lies in understanding the gamut of digital marketing and using it in a way that builds relationships with your audience.
Whether you're a young, up-and-coming digital marketer a small business owner, or even an information technology student, that equates to the same bottom line: digital marketing is way more than just being online—it is about experiences and relationships while driving real business results.
Want to learn more about Digital Marketing? Our upcoming batches at Oxdu Tech School, the best Digital Marketing Institute in Malappuram, will help you realize the real power of digital marketing.
