Highlights

• 2024 Updated Curriculum
• Experienced Instructors
• Monthly Assessments
• Live Projects
• Expert Interactions
• Ensured Freelancing Skills Development
• 2-Month Internship Program
• Industrial Visits (IV)
• Ample Parking
• 9000 sq. ft. Office Space
• Modern Conference and Seminar Halls
• Dedicated Game Spaces
• Spacious Food Court
• Nearby Hostels and Gym
• Career Guidance Classes
• Interview Training
• Training in Modern Technologies
• Networking Opportunities with Industry Experts
• Earn ₹20,000 to ₹50,000 Right from the Start
• Complete from Home
• No Educational Qualifications, Age, or Gender Restrictions

Syllabus

• Introduction to Digital Marketing 

  (Definition, importance, evolution, and key concepts)
  • Key Metrics and KPIs

Essential metrics, KPIs in digital marketing

• • Understanding Digital Marketing Channels

Overview of SEO, SEM, SMM, email, content, mobile, and other channels

• • Market Research and Consumer Behavior

Market research, target audience analysis, consumer behavior

• • Building a Personal Brand

Importance of personal branding, strategies for building a strong online presence 

• SEO (Search Engine Optimization)

  • Basics of SEO

Search engines, SEO definition, types of SEO, how search engines work, Search engine algorithm 

• • Website Analysis and SEO Research

SEO analysis of website, keyword research, keyword selection tools, 

• • Competitor analysis
  • On the page SEO

The Page Title, Meta Descriptions & Meta Keywords.Headings, Bold Text Domain Names & Suggestions Canonical Tag Meta Tags Images and Alt Text Internal Link Building

• • Technical SEO

Page speed, Mobile-friendliness, Server response time
URL structure, XML sitemap, Internal linking

• • Website Design SEO

database creation, WordPress setup Website content Content Research, Content Guidelines, Content Optimization, Design & Layout
plugin rank math, Yoast SEO 

• • Off-page Optimization

Link Building in Detail, Directory Submission, Social Bookmark Submission, Blog Submission, Articles, and Links Exchange.Reciprocal Linking Posting to Forums Submission to Search Engine

• • Google Analytics and Webmaster Tools

 Microsoft Clarity, Google Analytics Installing Google Analytics How to Study Google Analytics Interpreting Bars & Figures How Google Analytics can Help SEO

• • Google tag manager

creation and triggering 

• Social Media Marketing

  • introduction to social media

Account creation, optimization, and overview of major social media platforms. business page creation account creation, access sharing

• • Paid Advertising on Social Media

Overview and setup of paid advertising on social media platforms

• • pixel code setup

creating and setting up meta-pixel

• • remarketing

setting up remarketing, report submitting

• • Practical Project

Created and managed a lead campaign for Oxdu with a budget of 200 rupees. (competition)

• • campaign proposal creation and submission
  • announce the result
  • Linkedin 
  • account creation

Linked in account creation, company page setup

• • paid ad creation

Overview and Setup of LinkedIn Ads

• • conversion tracking 

• • AI in Digital Marketing

• • Introduction to AI in Digital Marketing

• • Exploration of AI tools, Meta AI: https://www.meta.ai/
  • ChatGPT: https://chatgpt.com/
  • Google Gemini: https://gemini.google.com/app
  • Vidnoz AI: https://aiapp.vidnoz.com/
  • Brandmark: https://brandmark.io/
  • Gamma: https://gamma.app/signup
  • Flair AI: https://flair.ai/InVideo: https://invideo.io/
    Seona: https://seona.usestyle.ai/new
    Lumen5: https://lumen5.com/
    Perplexity AI: https://www.perplexity.ai/

• • Email Marketing

• • Email Marketing Basics Building Email Lists
  • Crafting compelling email 
  • Email campaign design and execution,
  • Influencer marketing Types of Influencers, Identifying Audience Match, Selecting the Best Influencer

• • Content marketing 

• • Introduction of content marketing What is content marketing?Role of content marketing in the overall marketing strategy, 
  • Identifying target audience and buyer personas
  • Developing a content calendar
  • Content formats (blog posts, articles, videos, infographics, etc.)
  • Key performance indicators (KPIs) for content marketing

• • GOOGLE ADWORDS 

• • Adwords Account and campaign basics Google ads account creation and setup
  • Right keyword selection grouping on Google keyword planner, keyword match type
  • ad copy ad copy creation
    Campaign monitoring, analysis, and implementation
    set the conversion tag, the remarketing tag
  • BIDDING STRATEGIES
    landing page design and layout

• • Affiliate marketing

• • GRAPHIC DESIGN

• • post creation
  • video editing Basic video editing
  • product photography basic product photography
  • certification analytics, Google ads, Google My Business