6 Months



Course Overview

Welcome to OXdu Tech School, where we offer the best digital marketing training in Malabar, Kerala. Our team of experts from Kerala is here to help you explore the digital world and build a new career. If you're excited about learning digital marketing through a top-notch diploma program, you're in the right place

Our diploma in digital marketing program covers a wide range of topics, making sure you become skilled in various aspects of this dynamic field. As the best digital marketing institute in Malabar, Kerala, we focus on practical learning, giving you plenty of chances to apply what you learn in real situations. By using digital marketing techniques during your training, you'll gain a deep understanding of how they work in the real world.

After completing our diploma in digital marketing, you'll be ready to take on the challenges of the digital landscape. Whether it's social media marketing, SEO, content marketing, or paid advertising, our training program covers it all.

Course Head/Instructor:

The course may be led by an experienced digital marketer, online marketing strategist, or a team of instructors specializing in various aspects of digital marketing. They typically have expertise in areas such as SEO, social media marketing, email marketing, content marketing, and paid advertising.

1. Social Media Managing

  • Introduction to Social Media Management
  • Different social media platforms
  • Scope of Social Media Marketing
  • Social Media Marketing Strategies
  • Understanding Social Media Algorithms and Trends
  • Content Planning and Scheduling Tools
  • Advanced Social Media Analytics and Metrics
  • Influencer Collaboration Strategies
  • Content Marketing
  • Advanced Social Media Work Plan Development

2. Google Business Profile

  • Introduction to Google My Business
  • Setting Up and Verifying Your GBP Listing
  • Optimizing GBP Business Information
  • Leveraging GBP Posts for Engagement
  • Showcasing Products and Services on GBP
  • GBP Reviews and Reputation Management
  • Insights and Performance Tracking on GBP
  • Utilizing GBP Messaging for Customer Interaction
  • GBP and Local SEO Integration

3. Instagram

  • Instagram Marketing Introduction
  • Creating an Instagram Business Account
  • Setting Up Ads on Instagram
  • Hashtag Strategy and Optimization
  • Instagram Stories for Business
  • Instagram Reels and IGTV Marketing
  • Influencer Collaborations on Instagram
  • Instagram Shopping and E-commerce
  • Instagram Analytics and Insights
  • Community Engagement on Instagram
  • Understanding the Instagram Algorithm
  • Organic Growth Strategies for Instagram

4. Threads

  • Introduction to Instagram Threads
  • Setting Up Threads
  • Sharing Photos and Videos
  • Staying Engaged with Followers
  • Exploring Creative Features in Threads
  • Threads for Personal Branding and Businesses

5. Facebook

  • Introduction to Facebook
  • Creating an Effective Facebook Business Page
  • Content Strategies for Facebook
  • Facebook Page Optimization
  • Understanding Facebook Reach and Engagement
  • Facebook Groups: Community Building and Marketing
  • Using Facebook Messenger for Business
  • Facebook Shop: E-commerce Integration
  • Analyzing Performance with Facebook Insights
  • Customer Relationship Management on Facebook
  • Community Engagement on Facebook
  • Understanding the Facebook Algorithm
  • Organic Growth Strategies for Facebook

6. X (Twitter)

  • Introduction to Twitter Marketing
  • Crafting Engaging Tweets and Content
  • Utilizing Twitter Hashtags and Trends
  • Twitter Advertising and Promoted Tweets
  • Building a Relevant Twitter Follower Base
  • Analytics and Measuring Success on Twitter

7. Pinterest

  • Introduction to Pinterest
  • Creating and Optimizing Pins
  • Utilizing Pinterest Boards and Descriptions
  • Pinterest SEO and Discovery Strategies
  • Pinterest Advertising and Promoted Pins
  • Analytics and Measuring Success on Pinterest

8. Linkedin

  • Introduction to LinkedIn Marketing
  • Crafting an Effective LinkedIn Profile
  • Leveraging LinkedIn Posts for Engagement
  • Building a Professional LinkedIn Network
  • LinkedIn Company Pages and Showcase Pages
  • LinkedIn Content Strategy and Thought Leadership
  • LinkedIn Advertising: Sponsored Content and InMail
  • Using LinkedIn Groups for Networking and Marketing
  • LinkedIn Analytics and Performance Measurement

9. YouTube

  • Introduction to YouTube Marketing
  • Creating a Compelling YouTube Channel
  • Content Strategy for YouTube Videos
  • Video SEO and Optimization
  • Engaging with YouTube Audience
  • YouTube Analytics and Performance Tracking
  • Monetization and Ad Revenue on YouTube
  • Collaborations and Influencer Marketing on YouTube

10. Social Media Marketing

  • Introduction to Social Media Marketing
  • Understanding the Role of Social Media in Marketing
  • Benefits and Challenges of Social Media Marketing
  • Defining Goals and Objectives for Social Media Campaigns
  • Identifying Target Audience and Personas
  • Choosing the Right Social Media Platforms
  • Types of Social Media Ads
  • Crafting Compelling Ad Copy and Visuals
  • Ad Targeting and Audience Segmentation
  • Demographic, Geographic, and Psychographic Targeting
  • Custom Audiences and Lookalike Audiences
  • Behavioral and Interest-based Targeting
  • Budgeting and Bidding Strategies
  • Analyzing and Optimizing Ad Performance
  • Split Testing and Optimizing Ad Elements
  • Implementing Trends in Campaigns
  • Measuring ROI and Performance Metrics
  • Calculating Return on Investment (ROI) for Social Media Ads
  • Tracking Key Performance Indicators (KPIs)
  • Reporting and Data Analysis

11. Meta Ads Library

  • Exploring Meta's Ad Library Platform
  • Accessing Information About Ad Campaigns

12. Meta Awareness Campaigns

  • Creating Effective Awareness Campaigns
  • Crafting Compelling Ad Copy and Visuals
  • Utilizing Storytelling for Brand Awareness

13. Meta Traffic Campaigns

  • Driving Traffic to Websites or Landing Pages
  • Optimizing Ad Links and Call-to-Action (CTA)

14. Meta Engagement Campaigns

  • Encouraging User Engagement with Ads
  • Utilizing Polls, Questions, and Interactive Elements

15. Meta Leads Campaigns

  • Generating Leads through Ad Campaigns
  • Incorporating Lead Forms and Contact Information Collection

16. Meta Sales Campaigns 

  • Promoting Products or Services for Sales
  • Creating Compelling Offers and Discounts

17. Meta App Campaigns

  • Driving App Installs and Usage
  • Utilizing App Install Ads and In-App Engagement

18. Snapchat Ads

  • Introduction to Advertising on Snapchat
  • Ad Formats and Creative Best Practices

19. Twitter Ads

  • Creating Promoted Tweets and Ad Campaigns
  • Utilizing Trends and Twitter Amplify

20. LinkedIn Ads

  • Sponsored Content, InMail, and Display Ads
  • Targeting B2B Audience on LinkedIn

21. Search Engine Marketing (SEM)

  • Differentiating between SEM and SEO
  • Keyword Research and Analysis
  • Quality Score and Ad Ranking Factors
  • Ad Campaign Structure and Settings
  • Targeting Options: Location, Language, Devices
  • Bid Management and Budgeting
  • Setting and Adjusting Campaign Budgets
  • Ad Performance Analysis and Optimization
  • Display Advertising and Remarketing
  • Audience Targeting and Remarketing Lists
  • Setting Up Conversion Tracking
  • Analyzing Ad Performance Metrics
  • ROI Calculation and Campaign Evaluation
  • Ad Policies and Compliance Guidelines
  • Emerging Trends in SEM
  • Voice Search and SEM
  • Future of SEM: Predictions and Adaptation

21. Google Smart Ads

  • Introduction to Google Smart Ads
  • Setting Up Smart Campaigns
  • Automated Bidding and Budgeting
  • Ad Customization and Variations
  • Performance Monitoring and Optimization
  • Utilizing Automated Ad Extensions
  • Leveraging Machine Learning in Smart Ads
  • Smart Shopping Campaigns
  • Tracking Conversions and ROI with Smart Ads
  • Limitations and Considerations with Smart Ads
  • Future of Smart Advertising

22. Google Call Ads

  • Introduction to Google Call Ads
  • Setting Up Call-Only Campaigns
  • Crafting Effective Call Ad Copy
  • Configuring Call Extensions
  • Mobile User Experience and Call Ads
  • Bid Strategies for Call Ads
  • Call Ad Performance Monitoring
  • Call Ads for Local Businesses
  • Call Ads in Multi-channel Marketing
  • Challenges and Best Practices
  • Future Trends in Call Advertising

23. Google Responsive Search Ads

  • Introduction to Responsive Search Ads
  • Creating Responsive Search Ads
  • Dynamic Ad Components and Variations
  • Ad Copy Customization and Optimization
  • Ad Strength and Performance Insights
  • Testing and Iterating Responsive Ads
  • Best Practices for Responsive Search Ads
  • Aligning Responsive Ads with Campaign Goals
  • Monitoring and Analyzing Ad Performance

24. Google Display Ads

  • Introduction to Google Display Ads
  • Understanding Display Network and Its Benefits
  • Targeting Options: Audiences and Placements
  • Creating Effective Display Ad Campaigns
  • Designing Compelling Display Ad Creatives
  • Ad Formats: Banners, Responsive, Interactive
  • Ad Auctions and Bidding Strategies
  • Ad Placement and Contextual Targeting
  • Display Ad Performance Metrics
  • Remarketing and Audience Engagement
  • A/B Testing and Ad Creative Optimization
  • Ad Campaign Budgeting and Management
  • Display Ad Policies and Compliance
  • Future Trends in Display Advertising


25. Merchant Centre

  • Introduction to Google Merchant Center
  • Understanding the Role in E-commerce Marketing
  • Integration with Google Shopping and Ads
  • Setting Up a Merchant Center Account 
  • Creating and Verifying a Merchant Center Account
  • Product Data Feed Creation
  • Structuring Product Data for Feed Submission
  • Best Practices for High-quality Product Data
  • Uploading Data Feeds to Merchant Center
  • Handling Disapprovals and Data Errors
  • Linking Merchant Center with Google Ads
  • Dynamic Remarketing with Merchant Center
  • Displaying Relevant Product Ads to Past Visitors 
  • Showcasing Product Collections and Ranges
  • Promoting In-store Availability and Inventory
  • Measuring Performance with Merchant Center 
  • Analyzing Product-Level Performance Metrics
  • Integrating Merchant Center with Other Platforms
  • Challenges and Best Practices
  • Future Trends in E-commerce with Merchant Center
  • Evolving Role of Product Feeds in Marketing
  • Predictions for Future Merchant Center Features

26. Google Shopping Ads

  • Introduction to Google Shopping Ads
  • Setting Up Google Merchant Center and Products Feed
  • Creating Effective Shopping Campaigns
  • Designing High-Quality Product Images
  • Google Shopping Ad Formats
  • Product Grouping and Campaign Organization
  • Maximizing Product Listing Ad Performance
  • Tracking and Measuring Shopping Campaigns
  • Remarketing with Google Shopping Ads
  • Local Inventory Ads (LIA)
  • Google Shopping and Multi-channel Marketing
  • Challenges and Best Practices
  • Future Trends in E-commerce with Google Shopping

27. Google Video Ads

  • Introduction to Google Video Ads
  • Types of Video Ad Formats
  • Creating Compelling Video Ad Campaigns
  • Video Content Creation and Optimization
  • Ad Length and Storytelling
  • Bidding and Budgeting for Video Ads
  • Customizing Video Ad Campaigns
  • Remarketing and Sequencing with Video Ads
  • Tracking and Measuring Video Ad Performance
  • Integrating Video Ads with YouTube
  • Challenges and Best Practices
  • Future Trends in Video Advertising

28. Google App Ads

  • Introduction to Google App Ads
  • Setting Up App Campaigns
  • App Ad Formats and Assets
  • Targeting Options for App Ads
  • Bidding Strategies for App Ads
  • Ad Creative Optimization
  • Tracking and Measuring App Ad Performance
  • Remarketing and Retargeting for Apps
  • App Deep Linking and Engagement
  • App Ads and Multi-channel Strategy
  • Challenges and Best Practices
  • Future Trends in App Advertising
  • Remarketing and Sequencing with Video Ads
  • Tracking and Measuring Video Ad Performance
  • Integrating Video Ads with YouTube
  • Challenges and Best Practices
  • Future Trends in Video Advertising

29. Google Discovery Ads

  • Introduction to Google Discovery Ads
  • Creating Effective Discovery Ad Campaigns
  • Ad Creative and Visual Storytelling
  • Targeting Options for Discovery Ads
  • Bidding Strategies for Discovery Ads
  • Ad Performance Metrics and Analytics
  • Ad Creative Customization and Optimization
  • Integrating Discovery Ads with Other Channels
  • Challenges and Best Practices
  • Future Trends in Discovery Advertisingg
  • Introduction to WordPress Development
  • Understanding WordPress as a CMS
  • Setting Up a WordPress Website
  • Domain Registration and Web Hosting
  • Exploring the WordPress Dashboard
  • Navigating the Dashboard Interface
  • Understanding the Admin Menu and Tools

30. WordPress development

  • Customizing Website Appearance with Themes
  • Installing and Activating WordPress Themes
  • Customizing Themes: Colors, Fonts, Layouts
  • Child Themes: Customization and Maintenance
  • Extending Functionality with Plugins
  • Installing and Activating Plugins
  • Essential Plugins for Security, SEO, and Performance
  • Creating and Managing Content
  • Understanding Posts, Pages, and Custom Post Types
  • Managing and Understanding User Roles and Permissions
  • Search Engine Optimization (SEO) with WordPress
  • Using SEO Plugins for On-page Optimization
  • Understanding Website Speed and Loading Times
  • Caching and Performance Optimization
  • Implementing Basic Security Measures
  • Responsive Design and Mobile Optimization
  • Testing and Adjusting Responsive Design
  • Website Backup and Maintenance
  • Troubleshooting Common Issues
  • Future Trends in WordPress Development
  • Evolving Features and Functionality
  • Predictions for the Future of WordPress

31. Search Engine Optimization

  • Introduction to SEO
  • Search Engine Basics
  • Keyword Research and Analysis
  • Content Optimization
  • SEO Analytics and Metrics
  • SEO Tools and Resources
  • SEO Audit and Site Evaluation
  • User Experience and SEO
  • Algorithm Updates and Adaptation
  • Ethical Considerations in SEO
  • Future Trends in SEO
  • Meta Elements and Content Optimization
  • Meta Title, Meta Descriptions, and Their Importance
  • Meta Keywords: Historical Context and Current Relevance
  • Structured Data Schema and Rich Snippets
  • Open Graph and Twitter Card Markup
  • Importance of Content Optimization for SEO
  • Writing Engaging and Keyword-Rich Content

32. Technical SEO Essentials

  • Robots.txt: Directing Search Engine Crawlers
  • Sitemap: Guiding Search Engines to Content
  • Canonical Tags: Preventing Duplicate Content Issues
  • Page Speed and Mobile-Friendly Design• Image Optimization for Faster Loading
  • Leveraging Browser Caching and Compression
  • Understanding How Search Engines Crawl Websites
  • Crawling Frequency and Indexing Prioritization
  • Identifying and Fixing Crawl Errors
  • Mobile SEO and User Experience
  • Mobile-Friendly Design and Mobile-First Indexing
  • Responsive Design vs. Mobile-specific Sites
  • Usability and UX Considerations for Mobile Users

33. Website Indexing and Crawling

  • URL Structure and SEO-Friendly URLs
  • Header Tags (H1, H2, H3) and Content Organization
  • Keyword Density and Natural Integration
  • Internal Linking Strategies for SEO

34. Advanced On-Page Optimization Local SEO Optimization

  • Importance of Local SEO for Businesses
  • Google My Business Optimization
  • Local Citations and NAP Consistency

35. Website Analytics and Tools

  • Utilizing Google Tag Manager for Tracking
  • Google Search Console: Monitoring Site Performance
  • Google Analytics: Analyzing User Behavior
  • Microsoft Clarity: Gaining User Insights
  • Using SEO Tools for Site Audits and Analysis

36. Evaluating and Improving User-Experienced

  • Analyzing User Behavior with Heatmaps and Recordings
  • A/B Testing for Improved Conversions
  • Reducing Bounce Rates and Enhancing Dwell Time

37. Ongoing SEO Maintenance

  • Regularly Monitoring SEO Performance
  • Analyzing Search Rankings and Traffic Trends
  • Adapting to Algorithm Changes and Updates

38. Artificial Intelligence in Digital Marketing

  • Introduction to Artificial Intelligence (AI)
  • Understanding AI and Its Applications
  • AI-Powered Personalization
  • Personalizing User Experiences with AI Algorithms
  • AI in Content Creation 
  • AI-Generated Blog Posts, Product Descriptions, and Social Media Posts
  • AI-Enhanced SEO Strategies
  • Social Media Analysis with AI
  • Future of AI in Digital Marketing
  • Exploring Emerging AI Technologies and Trends

If you're ready to start a successful career in digital marketing, don't wait to enroll in our digital marketing course. Let OXdu Tech School be your partner in learning the best digital marketing and building a fulfilling career in this ever-changing industry. Don't miss this great opportunity to shine in the world of digital marketing.

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